I first came across this trendy Japanese lip balm called Chu Lip during our visit in Tokyo. My sister and I couldn't resist its cute design so each of us bought one for ourselves! Unlike a regular lip balm, it's bigger and rounder. It comes with a variety of flavors. They have a fruity smell, which we both love! They are all colorless. This product does a great job on keeping my lips moisturized. Since it's bigger than a regular lip balm, it can last for several months. We loved it so much that we bought another one on our next visit to Japan!